Google and major US mobile operators have long been arguing about the technology of mobile payments, but, faced with a resounding success newcomer to the market under the name Apple Pay, become strategic rivals colleagues united to achieve a common goal. AT & T, Verizon and T-Mobile sell its joint venture corporation Soft card Google. The amount of the transaction were not disclosed, but we know that smartphones under the brands of mobile operators will be equipped out of the box service Google Wallet starting this fall.
If you’re thinking that the service Google Wallet already comes with smartphones based on operating system Android, you’re right, but do not know the whole truth. Over the past three years, the technology of Google actively blocked by mobile operators to distribute their own mobile payment tool Isis. The problem is that the service is Isis, who last year underwent a rebranding and changed its name to «Soft card», was too slow in terms of the arrival on the market. Now the situation things will obviously be otherwise because now Soft card belongs to Google.
Slow the spread – that it left the nascent smartphone contactless payment system in the non-competitive state, enabling Apple’s progress in this area and to market development firm in the face of Apple Pay, allowing each owner of iPhone 6 and iPhone 6 Plus (as well as Apple Watch) to make purchases at every step. Apple Pay also received a much larger ecosystem, resulting in technology supported by a large number of trading companies, business enterprises and many other stakeholders.
Also recall that last month, Samsung Corporation has acquired startup LoopPay, owning the same name universal digital service LoopPay, allows you to make similar mobile payments using alternative technologies for NFC. As can be seen in the market in 2015 produced serious competition with mobile payment systems. Samsung will talk about their designs during the exhibition MWC 2015 – at the presentation of the flagship Samsung GALAXY S6, and Google will return the results of the acquisition of the summer at the annual I / O conference in 2015.