The Chinese company Xiaomi last year officially announced its ambitious plans for expansion into international markets, including the United States. Start implementing the planned has already been given, but, unfortunately, Xiaomi decided not to start with mobile devices. Instead, the popular Chinese manufacturer to sell wearable electronics and accessories in the form of headphones and portable external battery. Let’s hope that the recently introduced the first action camera company called Mi Pro (also called Yi Action Camera) will be among this broad list of products.
As it turned out, Xiaomi plans to start with Europe. The current vice president Hugo Barra, who came last year from Google, Xiaomi shared plans to launch a special online store Mi.com market of the European Union this year.
Online shop Mi.com for Europe will be different from that which we have in our markets in Asia because we will not sell mobile devices. We’re just going to sell a few accessories – Mi Band, studio-quality headphones, in-ear headphones and most popular portable batteries Power Bank.
We would like to be in the US, but in the near future access to the market is not a priority for us.
Vice President Xiaomi also told that the company has no plans to sell smartphones and tablets outside of Asia. The current target for the company is currently expanding in India, and there, as reported, Xiaomi much work. It is assumed that the sale of mobile devices Xiaomi in the US and Europe will be carried out through official channels, but until then fans of the brand will have to rely on expensive imports through informal dealers. Fortunately, this is a temporary problem.